A team of designers, building a platform for designers.

It’s our DNA that makes us unique.
We listen to designers. We build what they need,
and we always make sure our focus is their success.

Our core values are what drive us to do our best. 

Our Values

We want to build a different type of company that’s focused not only on the bottom line, but also the happiness of our customers and team, and our personal growth along the journey. Here are the values that collectively guide our decisions and actions:

Always Positivity

  • We approach things in a positive way while understanding all emotions are valid.
  • We avoid non-constructive criticism.
  • We assume the best of others.
  • We push through any artificial harmony to work towards a better environment, product or concept.


Communicate With Clarity

  • We don’t make assumptions, and we ask questions to clarify.
  • We ensure our customer understands us clearly to prevent confusion.
  • We make sure that whatever we say, is carefully thought of before stated.

Default To Transparency

  • As individuals, we view transparency as a lifestyle of truth and honesty.
  • As a company, we view transparency as a tool to help our customers.
  • We share early in the decision process to avoid big issues or challenges
  • We strive to make all communication clear and avoid making assumptions or mistakes.

Make Time To Reflect

  • We believe the act of introspection is where true learning adjustments originate.
  • We approach discussions intentionally and think through all scenarios.
  • We listen first and then listen more: seeking first to understand, then to be understood.
  • We step back from the day-to-day and reflect on overall themes that will make an impact on our world, and customer.

Ego At The Door

  • We consider the bigger picture, knowing our work goes beyond who we are.
  • We seek balance by taking into account multiple views and listening carefully.
  • We advocate for diverse cultures and views to make our team and products stronger.
  • We work to create an inclusive environment to build a better company and set a positive example for the world we live in.

Choose The Right Thing

  • We always choose the right thing. It’s not about who is wrong or who is right.
  • We ensure that our decisions are made off the basis of being able to do the right thing.
  • We embrace differences, and understand customers have these differences.

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Team indema
Posted by Team indema
July 13, 2021
Team indema
Posted by Team indema
July 5, 2021
Team indema
Posted by Team indema
June 9, 2021
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