Who We Are

We're building a different type of company that’s focused not only on the bottom line, but also the happiness of our designers, our team, and our personal growth along the journey.

indema bl } | indema, premier software for successful interior designers

Did you know: “indema” stands for Interior Design Management?

Who We Are

Our purpose is to
always be helping.

Helping Our Designers

Our primary goal is to assist our designers in achieving success by creating a superior business and project management system. Ultimately, our success as a business is measured by our ability to help our designers maximize the potential of each management component they have entrusted to us.

Helping Our Team

To ensure optimal service to our designers, it is essential that we prioritize the well-being of our purpose entire team. Our team is our most valuable asset, and will undoubtedly become your most valuable asset as well. Therefore, it is important for us that our team is provided with a healthy environment to foster growth.

Helping Our Community

At the core of everything we do, from our office to the community, lies the desire to be of service and help as much as we can. Whether we are utilizing our professional skills or simply rolling up our sleeves and getting to work, our aim is to make a positive impact in the design community.

Core values that drive us.

As a company, we choose to base every decision on these core values, and everything we do is done with those values in mind. We never make decisions on emotions, our own opinions, or just “because”. We also make these decisions with our designers in mind and what would be best for the community.


Always Positivity

We approach things in a positive way while understanding all emotions are valid. We avoid non-constructive criticism. We assume the best of others, and we push through any artificial harmony to work towards a better environment, product, or concept.

Ego At The Door

We consider the bigger picture, knowing our work goes beyond who we are. We seek balance by taking into account multiple views and listening carefully. We advocate for diverse cultures and views to make our team and products stronger. We work to create an inclusive environment to build a better company and set a positive example for the world we live in.

Make Time To Reflect

We believe the act of introspection is where true learning adjustments originate. We approach discussions intentionally and think through all scenarios. We listen first and then listen more: seeking first to understand, then to be understood. We step back from the day-to-day and reflect on overall themes that will make an impact on our world, and designers.

Default To Transparency

We view transparency as a lifestyle of truth and honesty. We view transparency as a tool to help our designers. We share early in the decision process to avoid big issues or challenges later on.

Communicate With Clarity

We don’t make assumptions, and we ask questions to clarify. We ensure our customer understands us clearly to prevent confusion. We make sure that whatever we say, is carefully thought of before stated.

Doing The Right Thing

We always choose the right thing. It’s not about who is wrong or who is right. We ensure that our decisions are made on the basis of treating everyone equally. We embrace differences and understand we all have these differences.
Let’s Collaborate

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