Welcome! Indema provides interior designers, architects, and other professionals with tools to better manage their day-to-day business and workflow with their clients and vendors. Indema is also designed to improve the design experience for clients, by allowing
them to review project-related documents and pay invoices from professionals.
This Privacy Policy describes what personal information we collect, how we use this information, how this information may be shared, and what choices and rights you have with respect to this information. Access and use of our Platform is subject to this Privacy Policy.
Our “Platform” is made up of Indema, Indema, and other sites, apps, products, and services on which this Privacy Policy is posted and that are Indema-branded or operated by the Indema group, including our plug-ins, embedded content made available on other sites, and browser extensions.
The terms “we,” “us,” or “our” refer to Indema Inc., a Delaware corporation and Indema Shop LLC, a Delaware limited liability company. “Indema” refers to corporate affiliates of Indema Inc. By “you,” we are referring to visitors and users of any part of our Platform.
1. Collection of Information
We collect personal information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Platform, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on our Platform, we collect the information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also provide us with information related to your business, including a business description and areas served.
The content you Submit. We collect information and content that you submit, post to, or create in our Platform, including your photos, comments, reviews, searches, photo notes, ideabooks, discussions, project details and costs, style preferences, and as a professional, other types of content provided for in our Indema Pro or Indema business management tools.
Purchases. If you purchase or sell products or services or make or receive payments within our Platform, we collect certain information in order to complete your purchases, sales, and payments, such as your phone number, address, and payment method (for example, credit card or bank account information). If you participate in our Trade Program or Business Program, you may be asked to provide proof that you are eligible for the program or for a tax exemption.
Communications. When you communicate with us (via email, phone, through our Platform, or otherwise) and when you use our Platform to communicate with others, we may record, monitor, or otherwise collect details about your communications (including call time, and call duration).
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others make available to us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners, service providers, and corporate affiliates, and information from third-party sites.
Other Platforms.
We may receive information about you from third-party platforms when you allow the third-party platform to share this information with us or allow Indema to obtain this information from the third party. For example, you may sign-up for our Platform through Facebook, Google, or Apple; upload your contacts from your third-party email service; use our Platform (or a third-party integration on our Platform) to manage your calendar on another platform or to manage and send communications (e.g., email or text messages).
Publicly Available Information.
If you are a professional or seller, we may collect information about you from publicly available sources and where permitted by applicable law or with your permission, make it available as part of our Platform. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations. We also may collect and display the details of any license you have using publicly available records.
Other Users and Customers.
Others may post content on our Platform that includes information about you (for example, as part of photos, stories, and reviews) or provide us your information in connection with using our Platform (e.g., to manage their business, organize photoshoots of their projects, participate in referral programs, and to advertise through our Platform). In order to enhance the quality of our Platform, professionals and sellers on our Platform may provide us information about your engagement with them, including whether you have contacted them or responded to them, whether your project has been completed, and whether you have received a product you have ordered. If you are a professional or seller, Platform users and visitors may provide us with feedback and public reviews about you.
Our Partners and Service Providers.
We may receive information about you from our partners and service providers. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information. In addition, our banking partner that issues the Indema credit card(s) may provide us with information regarding whether you have such a card, related to any card reward or loyalty program, or resulting from prescreening you for card offers.
Indema Group.
Subject to the privacy policies of our corporate affiliates and in accordance with applicable laws, we may receive information about you from them.
Third-Party Sites.
Certain third-party sites embed a Indema plug-in, widget, or content, including through Indema-branded buttons, badges, and slideshows and Indema co-branded content partnerships. Our plug-ins, widgets, embedded content, and pixels may collect information pursuant to our Cookie Policy. You may also choose to use our browser extensions, which collect the information described in this Privacy Policy like the rest of our Platform
Automatically Collected Information
Each time you access the Platform, information is sent to our server by your Internet browser or app and stored in our log files. We collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, the content you interact with on third-party sites (for example, if you save an image from a third-party site to your Indema account), and how you navigate and interact with a page or screen. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, and requested and referring URLs.
Cookies and Similar Technologies
We use cookies and similar technologies in connection with your use of our Platform to collect information related to what you see and interact with on our Platform and other Platform access and use. Please see our Cookie Policy for more information on our use of cookies and how to accept or opt-out of cookies, but please note that unless required by law, we do not change system behavior within our Platform in response to browser requests not to be tracked.
Location Information
We will receive your device’s location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform, including in your Indema settings, or when you checkout as a shipping or billing address.
2. Use of Information
We use the personal information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:
- to provide and improve our Platform and its features and functionality, including to display content you post publicly, fulfill your purchases through our Platform, process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Platform;
- to evaluate use of our Platform for our business purposes and to provide and improve our products and services, including new and co-branded products and services and our Platform’s functionality;
- to personalize your experience, such as tailoring the content and information made available to you and our support services;
- to display relevant advertising (on our Platform and third-party sites) for us and other businesses and to evaluate the success of such advertising;
- to provide feedback to professionals and sellers on our Platform;
- to communicate with you as described in our agreements with you (for example, the Indema Terms of Use) or this Privacy Policy;
- to prevent fraud and to maintain a quality experience for our business purposes or legal reasons, including to filter for spam and communications that violate our agreements with you (for example, the Indema Terms of Use);
- to enforce compliance with our agreements with you (for example, the Indema Terms of Use) and applicable law; to comply with our legal obligations; to prosecute or defend a lawsuit, arbitration, or similar legal proceeding; to respond to lawful requests by public authorities (including national security or law enforcement requirements);
- to perform research and analysis for our business purposes; and
- to award badges and similar designations and if you decide to participate, to administer surveys, contests, and promotions.
If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform.
We may use your communications generally for quality assurance purposes and training and to improve our products and services. We may use your communications to understand and help manage the quality of requests received, and responses sent, by professionals and sellers on our Platform and to provide them with feedback. We may use automated technology to review your communications and improve user experience.
We may use your log-in information, cookie information, device information, IP addresses, and other information to identify you and log your use across devices, our Platform, and third-party sites. We may use this information to personalize your experience on our Platform.
For your convenience, we and our payment processors will store information about the payment method you use in connection with the Platform. Note that while our payment processors may store your complete credit card number, Indema does not. You may remove or change your payment method on Indema through your settings. If you would like to change your payment method on Indema and you use a credit card, please go to your Indema settings. For your security, however, if you use ACH to make payments on Indema, we may need you to contact [email protected].
If you make purchases on Indema as a visitor and subsequently create an account, for your reference, we will make information available to you about any prior purchases completed using the email address for your account.
If you are a client on Indema, we use your information to show you all of your payments, as well as invoices, proposals, retainers, and similar documents on a per-project basis.
Any use of your information that is incompatible with these uses will be disclosed to you in advance so that you may opt out of, or agree to, such uses at your discretion.
3. Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration), any data relating to how you use our platform, nor any information pertaining to what products you are currently sourcing to third parties to use for their direct marketing purposes. We share personal information in the following ways:
Service Providers and Partners
We may share information about you with third-party platforms when you allow the third-party platform to receive this information from us or allow Indema to share this information with the third party. Our Platform may include third-party social media features and other third-party plug-ins and widgets. When these features are displayed on our Platform, they are operated or hosted by third parties and are subject to their own privacy policies instead of this Privacy Policy. For example, you may sign-up for our Platform through Facebook, Google, or Apple.
Advertisers and Ad Networks
We use advertising networks and partners to serve advertisements for us and other businesses, including interest-based advertising, on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may also work with advertising networks and partners to serve ads on our Platform and to communicate with you at the addresses they have for you. We may provide advertising networks, advertising partners, and businesses advertising on our platform with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or other personal information. For example, we may provide a hashed version of your email address or other information to advertising networks (e.g., Facebook and Google) to serve advertisements to you or others. To opt-out of the use of your information for this purpose, please send a request as provided under the Contact Us section.
We and the businesses advertising on our Platform, advertising networks, and advertising partners may also use cookies or similar technologies to track your activities on our Platform and other online properties in order to provide you with tailored ads across websites, apps, and devices and to understand how those ads perform. To learn how to opt-out of receiving this type of advertising, please see our Cookie Policy.
Corporate Affiliates and Business Transfers
We may share information from or about you with (a) joint ventures or other companies in the Indema group, or (b) a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in bankruptcy or similar proceedings). In these cases, their use will be subject to this Privacy Policy.
Legal Obligations
We may disclose information from or about you, as required or permitted by applicable law, if we believe that such disclosure is reasonably necessary to (a) comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us, a service provider, or a partner (which may include disclosure to law enforcement, courts, or governmental authorities); (b) prevent, investigate, or identify possible wrongdoing in connection with our Platform; (c) protect our rights, reputation, property, or that of our visitors, users, corporate affiliates, or the public; or (d) enforce compliance with our agreements with you (for example, the Indema Terms of Use).
4. Communications
An essential part of our services that you sign up for when you create an account on our Platform is to receive communications from the Indema through email and our Platform.
5. Your Choices and Rights
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond to your request securely and efficiently.
Even where not legally required, we will use reasonable efforts to complete requests to access or delete your personal information. You may request to receive a copy of your Indema information through your Indema settings. You may access both your Indema and Indema information by contacting us as provided in the Contact Us section. To request permanent deletion of your personal information, please contact us as described in the Contact Us section.
To edit your personal information, you can manage your profile on our Platform, as well as your Indema settings. You may also contact us about correcting or updating your personal information (including your marketing preferences) using the methods provided in the Contact Us section. We will consider your request in accordance with applicable laws.
6. Account Termination and Data Retention
Unless you are a professional or seller on Indema, you can deactivate your Indema account at any time by going to your Indema settings. To deactivate your account as a professional or seller on Indema, please contact us as described in the Contact Us section of this Privacy Policy. When you deactivate your account, you will cease to provide ongoing or future data to us that is associated with your account. Your Indema profile will no longer be accessible on the Platform but in accordance with applicable law and the Indema Terms of Use, your photos, reviews, and other content may still be available through our Platform. In order to request permanent deletion of the personal information associated with your account, please contact us as described in the Contact Us section.
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data for quality assurance purposes for our Platform or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own profile or account. We do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
7. Data Security
We use reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
8. Updates to this Privacy Policy
We may revise this Privacy Policy from time to time. The most current version of our Privacy Policy will govern our use of information about you. If we make material changes to our Privacy Policy, we will notify you by email or by posting a notice on our Platform or by other means, to offer you an opportunity to review the changes before they become effective. By continuing to access or use our Platform after those changes become effective, you are subject to the revised Privacy Policy.
9. Contact Us
Within the Indema group, Indema Inc. is responsible for the use of your personal information. If you have questions or comments about this Privacy Policy (including about the manner in which we or our service providers treat your personal information), you may contact us in the following ways:
- If you are an Indema user, please email us at [email protected];
- if you are a Indema user and a resident of the European Economic Area, please email us at [email protected];
- otherwise, if you are a Indema user, please email us at [email protected].
You may also reach our Chief Privacy Officer by emailing us at [email protected].
10. International Transfers of Personal Information
The Indema group is a global organization, headquartered in the United States, with service providers, corporate affiliates, and operations in several countries. In order to provide you with the services you sign up for by creating an account or visiting our Platform, your personal information will be transferred to and processed in the United States (or any other country where we, our corporate affiliates, agents, and service providers operate). Data protection laws differ among jurisdictions, and the United States and these other jurisdictions may not provide the same level of protection for personal information as your jurisdiction of residence. For example, your information may be required to be disclosed to law enforcement or government authorities under the laws of those jurisdictions. If you are from the European Economic Area (“EEA”) and we transfer your personal information to countries outside of the EEA, we will take appropriate steps to ensure your personal information is afforded the same level of protection as described in this Privacy Policy. If you are located in the EEA or Switzerland, we comply with all legal requirements for the transfer of personal information to countries outside of the EEA or Switzerland.
11. Additional Information for Individuals from the European Economic Area
If you are from the EEA, our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the personal information concerned and the specific context in which we collect it. We collect and use your information for a variety of business purposes that are in our legitimate interests, in order to enter into or perform a contract with you, with your consent, or to comply with our legal obligations.
If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
If you wish to learn more about specific legal grounds we rely on to process your information for any particular purpose (including any legitimate interests we have to process this information), please contact us as provided under the Contact Us section. For example, we rely on our legitimate interests to process information for direct marketing purposes and for fraud prevention and detection, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
Indema takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. In addition to the rights described in the Your Choices and Rights section, you have additional rights in relation to your personal information, including the right to object to, or to ask us to restrict, the processing of your personal information. You can exercise these rights by contacting us as provided in the Contact Us section. You also can deactivate your Indema profile through your Indema settings and deactivate your Indema account.
You can complain to a data protection authority about our collection and use of your personal information in relation to the General Data Protection Regulation (GDPR) and other applicable law. For more information, and to submit a GDPR complaint, please contact your local data protection authority. Contact details for data protection authorities in the EEA and Switzerland are available upon request.
12. Additional Information for Individuals from California
indema complies with the California Consumer Privacy Act (referred to in this Privacy Policy as “CCPA”) as set forth by the State of California. If the CCPA applies to your personal information this Privacy Policy provides you with information regarding how to receive information about our privacy practices, as well as request access to, and deletion of your personal information.
indema does not sell the personal information we collect. We only share your personal information as described in this Privacy Policy.
California consumers may make a request pursuant to their rights under the CCPA by contacting [email protected]. Upon receiving a request, we will verify your request using the information associated with the indema Services, including your email address. Government identification may be required. Consumer can also designate an authorized agent to exercise these rights on the consumer’s behalf.
13. What Choices do I have regarding the Collection, Disclosure and Distribution of Personally Identifiable Information?
Except as otherwise described in this Privacy Policy or in the Data Protection Addendum, we will only use personally identifiable information for the purposes described above, or as otherwise disclosed at the time we request such information from you. You must “opt in” and give us permission to use your personally identifiable information for any other purpose. You may also change your preference and “opt out” of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications, or by contacting us at [email protected].
14. Do Not Track
The term “Do Not Track” refers to an HTTP header offered by certain web browsers to request that websites refrain from tracking the user. We take no action in response to Do Not Track requests.
15. Who do I contact with questions about privacy?
If you have any questions or comments about this Privacy Policy or feel that we are not abiding by the terms of this Privacy Policy, please contact our Privacy Agent in any of the following ways:
– By email: [email protected]
Subject to the next paragraph, we ask that you not send or disclose to us any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through [the Site/Applications(s)/Services] or otherwise.
If you send or disclose any sensitive personal data to us when you submit user-generated content to [our Site/Application(s)/Services], you consent to our processing and use of such sensitive personal data in accordance with this policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such user generated content to our platform.
By using the indema Service, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use the indema Service. Continued use of the indema Service following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personally identifiable information will mean that you accept those changes.