You’ve been running your interior design business for several years, and while your company’s performance has been satisfactory, you’re ready to reach new heights and work with a broader variety of clients. With a collaborative project management tool like Indema, you can tackle cross-functional design initiatives with ease! Furthermore, these tips will help you expand your company through improved marketing tactics, promotional partnerships, the right business structure, and more.

Revamp Your Marketing Strategy

If you want to reach new customers, you need to start by optimizing your marketing strategy. You may want to hire a social media strategist, launch a company blog for content marketing purposes, or connect with other local business owners to learn more about which methods have yielded the best results for them.

Promotional videos are also a powerful way to form an emotional connection with your target audience. If you have several video clips and images that you want to combine into a single video, you can use a merge video tool for your editing process. You’ll be able to tweak the video to share specific moments that demonstrate your company’s mission and values.

Form an LLC

Maybe you’ve already chosen a structure for your business, or perhaps you’ve simply been operating as a sole proprietorship. Either way, you may want to consider registering your company as an LLC, which will protect your personal finances and establish limited liability for your business. Filing by yourself can be confusing, but hiring a lawyer is often too pricey, so you may want to register with the help of an affordable online formation service. You can find out more here about the rankings for the best online formation services.

Cultivate New Partnerships

Entering into partnership marketing campaigns with other businesses in your niche or area can be a great way to tap into new audiences! To identify businesses you may want to partner with, MartechSeries recommends looking for brands whose products and services complement yours, but don’t compete with your offerings. This might mean partnering with a home goods company, landscaping service, or event planner.

Expand Your Offerings

Take some time to review your current offerings, and consider if you should offer any new products or services. Have numerous customers asked about specific services that you don’t offer? Do your competitors provide certain products or services that you don’t? If so, think about whether you have the capacity to provide these offerings, too. You could also start working on a branded home goods line from your company.

Attend Trade Shows and Events

Participating in trade shows can help you get the word out about your business, meet with potential customers face-to-face to make a lasting impression, and network with interior designers in your niche. To make the most of your time at a trade show, My Doma Studio recommends dressing in business casual clothing, using hashtags on social media to connect with other trade show attendees, bringing your own business cards, and asking other designers to have dinner together or attend a happy hour so that you can get to know each other better. You may also want to attend other networking events and industry gatherings in your area! These can often be more laid-back than a trade show, and they can be a lot of fun.

If you want to reach your full potential as an entrepreneur in the interior design space, you need to continuously refine your promotional strategies. Staying ahead of the curve is paramount! With these tips, you’ll be able to produce eye-catching promotional videos, register with the most beneficial business structure, and focus on in-person networking.

Searching for a project management tool for your design platform? Look no further than Indema! Fill out the contact form on our website today to schedule a product demo.

Article written by Marissa Perez from