A professional interior designer is someone who spends lots of time designing, developing relationships with clients, and promoting their services. They are also professionals in marketing themselves to ensure that they are not wasting any resources for business!
In this article we will talk about some ways that professional interior designers can market themselves. These tips will include things like starting your own website, using social media to promote yourself, creating interesting content to share online, and more.
Interior design is an artistic discipline. As such, it is important to highlight your creativity as a person before talking about how to be creative as an artist. This will help potential customers see you as someone who takes quality care of what you do, and will want to hire you because of that.
Design a marketing campaign that is unique to your business
Like any other profession, being a professional interior designer means you will need to market yourself during times when you are not getting paid. This can be tough if you do not feel that you are doing enough to promote your services.
Your marketing should be something that is clearly your style – nothing too flashy or cliché. If you have a favorite animal, use it in your logo!
If you’re already offering a service, then using standard tools and strategies to promote them isn’t going to cut it anymore. The internet has made it possible for people to research professionals before hiring one, so don’t forget about online reviews!
Instead of just putting up fliers or sending out mailers, create interactive advertisements that help tell your story and get attention.
Develop your marketing campaign with the help of a professional
As interior designer professionals, we are our own brands. We have our style, our colors, our furniture collections – everything that makes us who we are as individuals!
To keep up with the ever-changing design trends, I would recommend staying informed about what products are popular and what people are talking about.
Reading through blogger reviews, listening to podcasts, and reading online articles is a great way to stay in touch and be educated on new designs.
Business owners and designers also talk about their projects and experiences more than once, so hop onto social mediaand read some comments.
By being aware of the latest trends, you will know how to incorporate them into your business for success.
Connect with the right people on social media
As we already mentioned, your career as an interior designer will mostly be spent interacting with others- clients, vendors, other professionals. As such, it is important to develop strong interpersonal skills.
Running into someone you know at a event can lead to them asking about work or seeking professional help for their home.
That’s why it is very helpful if you are in the design industry to have at least some level of proficiency in using social media.
You should definitely try to be active on at least one major social networking site like Facebook, Twitter, and Pinterest.
But don’t stop there! You must also take advantage of all the features that these sites offer. For example, you can create groups or communities which only members can see, connect to events and announcements related to your field, and get inspiration and tips by looking through pictures and posts.
These tools can make a big difference in how well you are able to promote yourself and grow your business.
Create a website and blog that your clients will love
As mentioned before, being interactive and having fun with decor is integral to becoming successful in interior design. These days, however, it seems like every professional designer has their own site and/or business via social media.
Running your own show can get expensive! If you want to keep up with all of the trends in the field and run your business effectively, then investing in creative tools and marketing strategies is essential.
Most professionals start out without a strong marketing strategy. It’s important to invest time into developing yours so that you don’t have to spend extra money on advertising later on.
There are many ways to market yourself as an artist, but no one method is better than another unless you know about them.
Offer your services to local businesses
As mentioned earlier, interior designers are very creative individuals that enjoy working with their hands. They can take their skills in creating aesthetically pleasing spaces and apply them towards residential or business projects.
Businesses look for ways to improve their image and grow their profits, so they will sometimes ask an expert to do some remodeling or design work for them. This is a great way to gain exposure for your designer brand while helping others achieve their goals.
It’s also a good source of income as most professionals get paid per project depending on what services they offer.
There are many ways to promote yourself as an interior designer, but one of our favorite tricks is to offer your services to local businesses. We like to call it …. “business blitzing.”
What is business blasting?
Business blasting is when you pick any field – such as medicine, engineering, or fashion – and you identify all of the products and services within that field.
Then, you find out if anyone in those fields has a degree or certification in the field, and you send off a letter offering your help to them. You don’t say whether you’re professional or not, but you do state how much you would be willing to charge and how long it would take you to reach that goal.
As we already mentioned, being visible is one of the most important ways to market your business. And hosting an event is a great way to do that!
Hosting an event can be as simple as inviting some friends over for dinner or as complex as holding a conference with other professionals. No matter what kind of event you are planning, there are always things you can use to promote your business.
You can invite media members to attend so they can write about it, spread word-of-mouth marketing hype, or feature you on their show if you’re well known.
Invite local businesses near where you work to come to the event and advertise themselves. This creates exposure not only for them, but also for you!
Your attendees will get exposed to both you and these companies at the same time, which is very effective marketing.
If you’re too busy to coordinate the event yourself, there are many free resources available to help you. You may even be able to hire someone else to help you run the event while you focus on building your own business.
Another option is to buy advertising space at the event to increase its visibility even more.
Distribute promotional materials
As mentioned earlier, being visible is one of the most important things interior design professionals can do to increase their exposure. But how best to spread their message depends on the product or service you are offering.
You can start by creating your own website or landing page with all the details of your business and what you offer. Then, begin sharing your information through social media sites such as Facebook and Twitter.
Interior designer blogs are another way to get exposure for your company and yourself. By writing about topics related to your field and posting pictures and videos of recent projects, you will attract new readers who would like more info on similar services you offer.
Running an online shop is another way to gain visibility. You can either create it yourself or find someone else’s that you feel represents your style and market them via various free tools and apps.
These tools make selling easy and hassle-free, which helps promote engagement and conversations surrounding your products.
Identify your unique selling proposition (USP)
An interior designer’s USP is what sets them apart from other professionals in their field. It is not only what makes them different, but also what draws clients to hire them. Your USP should be clear and memorable so that people are easily able to describe you and what you offer.
It can be anything from “I will help you refresh and revitalize your home life” to “my passion for color means I will add bright colors to enhance your natural style�” to “I will create spaces that express who you are as individuals”.